Nørge is a brand dealing with production and sales of dietary supplements - mainly OMEGE-3 fatty acids. Their strongest point without a doubt is norwegian origin. All the products are manufactured in one of the cleanest region of the world. The company itself also pay a special care to ecology, by distributing products only in glass or biodegradable packaging. Before opening up to a new markets however, Nørge needed to develop strong and reliable identity to highlight it's quality in best possible way.
Brand's essence as mentioned before isit's norwegian origin. That means natural, clean and effective products made only from highest quality raw materials. These values should find reflection in properly balanced logotype and key visual. Client also put a lot of pressure to keep it in simple and functional style, typical for Scandinavian culture. We also wanted to go that direction, so we've prepared very subtle and minimalisctic logotype and few key visual ideas to find the right solution. Client was very happy with the logotype and after all, has chosen most frugal option of key visual - very minimalistic and clear illustration of norwegian seaside with traditional red cottage.
* Project in cooperation with MEDIA PARTNER creative agency. While we were focusing on visual aspect of the project, they've done a great job with copywriting, researches, providing leading ideas as well as project management.
After approval key visual, we had green light to do some work on packaging. Based on previously accepted visuals, we've created box and glass jar concept, as well as some promotional materials and special landing page (which introduces the product). Theirs main product – OMEGA-3 fatty acids is available in few different versions. So we've developed simple color system to tell them apart