Republic of Patterns is an young company with ambitions to make some noise in clothing industry. They started in early 2018, with collection of just few shirts, but they getting more and more action in the wings with every week. We had the pleasure to make sure, that the visual aspect of this project, presents as good as it can from the very begining.
To get things going, we had to start with logo design of course. In logomark we combine a symbol of flag with a simple pattern. It perfectly completes with the brand name, so the whole logo is a well thought-out unity. The pattern was also extended to much bigger form and enrich overal visual identity.
Next part, was to create a number of key elements of the brand's visual identity. Starting from tags (paper and sewn ones), through packages branding (stickers) or stamps, to gift voucher design (in form of offical letter from the goverment). Then we also designed two unique postcards. They are sent as a bonus with the shirts. Brand's claim says "No more basic!", so we focus on a strong colours, original patterns and creative ideas in every piece. We believe, that it helps Republic of Patterns to stand out from the crowd, and in future, the visual identity system will be developing equally with the assortment. For now, You can follow RoP in the social media (facebook, instagram) as well as on their's official site: www.republicofpatterns.com.