Hello, my name is Daniel Guszta and I am a graphic designer with 15 years of experience. I mainly help with branding issues – designing perfectly tailored logos and corporate identities that give brands a unique character and personality.
But I don’t limit myself to just that. I can also design a book cover, a poster or a website. I even happen to create the entire visual side of conferences and exhibitions. I stay flexible and ready for a challenge. The key for me is, to deliver thoughtful and quality designs, making sure that it responds to real problems.
- Logo
- visual identity
- Branding
- vector illustration
- poster
- book/album cover
- packaging
- art direction
- infographic
- brochure
- prints
I always start new project by diving deep into the subject. A series of questions and good research are essential. It makes the result of our work not only visually appealing, but also functional and effective. Every project is a different story to tell, so I always keep an open mind and a fresh attitude.
I back up my ideas with the reasoning behind the decisions I make. I am aware that these things may not be clear to everyone. I believe that my role as a designer is not only to complete the job, but also to help you make the best decision possible.
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15 years of experience
I’ve been working as a graphic designer since 2010. First 2 and a half years in a local creative agency. Then another 4 years in one of Poland’s top independent creative agencies – Gong. Due to the increasing number of jobs I was doing after hours, I decided to quit my job and start my freelance career. I created Studio Sarna, which I’ve been running continuously since 2017.
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Experience with international clients
I’m not closing myself off to local market. Over the years I have had the pleasure of working with brands from Germany, Norway, the UK or even Qatar. Since 2021 I’m in continuous cooperation with Vancouver based creative studio LOKI. As a Senior Brand & Communication Designer I’m taking part in the design process for their key clients.
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Projects noticed in the industry
A set of book covers I’ve designed have been featured in “A book by its cover. About contemporary Polish book cover design” book published by Karakter (2021). My work was also featured several times in the biggest online community of designers – Behance (2018, 2019, 2021). Campaigns I participated in as part of GONG team won several KTR and Effie awards – including 2nd place in European edition of Effie in “Branded Content” category (2015).
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high quality work ethic
I meet the deadlines, answer phone calls and take on the burden of the work. These things set me apart from the majority of decent graphic designers. I am good at my work and good to work with. I always enrich the delivered projects with the reasoning behind the decisions made. I believe that a good designer’s job is not only to get the job done, but also to help the client make the best decision.
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UX Design knowledge
In 2023/2024 I took a postgraduate course in UX/Product Design (SWPS Katowice). The main goal was to develop competence in teamwork methods and learn about interface design standards. But I learned much more. I graduated with the highest possible grade, and I was also honored with an official commendation from the Dean of the University for my graduation project.
