Geokonstruktion

Geokonstruktion has been in the construction industry for nearly 30 years. The change of board, entailed a number of innovations, among which was a place for major rebranding. There was no denying that the previous logo had been pretty much half-eaten by tooth of time. The name also changed slightly. We faced the task of building a strong and trustworthy image. The company had considerable experience and portfolio. It was involved in major projects in Europe and Africa. Visually, however, it gave the impression of an inferior, local subcontractor. This could have raised concerns among potential clients. So we had to create a visual identity that matched the potential of Geokonstruktion.

Originally, we agreed to design a simple and modern logo based solely on typography. However, in the final stage, an idea appeared, to enrich it with an icon. It turned out that due to the long name, the logotype would be difficult to fit on a smaller equipment items. Having a graphic “shorthand” (icon) solved this problem.

As for the color palette, we chose a dark navy blue combined with white. This distinguishes the brand from the competition, which often and unreflectively duplicates yellow and black colors. As an additional color, we chose a green with a fairly high saturation. And although we didn’t use it much in the physical space, it proved itself on the website design.